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The Printer Problem: Paying Too Much or Expecting Too Little?
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What Are We Comparing?
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Dimension 1: Print Quality—The Gap Is Real
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Dimension 2: The Real Cost Per Page (CPM)—Where the Trap Lies
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Dimension 3: Reliability and Maintenance—The Unexpected Downside
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Practical Scenarios: Who Wins Where?
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A Word on the Epson F570 Sublimation Printer
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Governance and Compliance: A Quick Note
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Bottom Line
The Printer Problem: Paying Too Much or Expecting Too Little?
Here's a truth I've learned after reviewing over 1,200 print samples annually for the last four years: most offices either overspend on a printer that's overkill for their real needs, or they buy cheap and end up paying far more in reprints and frustration. It took me about 150 quality audits to understand that the real cost isn't the sticker price—it's the cost per acceptable print, over the life of the machine.
In Q1 2024 alone, I rejected 6% of first deliveries across three vendors because color accuracy was off-spec (source: our internal quality logs). That's a lot of wasted paper and ink—and a lot of unhappy clients. So when I saw the Epson SureColor P700 being marketed as a 'professional photo printer,' I had to run it through our standard evaluation: does it deliver on its promise for the price?
What Are We Comparing?
For this comparison, I'm pitting the SureColor P700 against a typical mid-range office inkjet (like an Epson WorkForce Pro or similar). The metrics: print quality consistency, cost per page (including hidden costs), and real-world reliability. No marketing fluff—just what I'd check if I were buying 50 units for a client.
Dimension 1: Print Quality—The Gap Is Real
Three things matter for professional print quality: color gamut, tonal smoothness, and fine detail retention.
The P700 uses a 10-ink system (including Violet and Gray inks). The office inkjet typically uses 4 or 5, maybe 6 if it's high-end. On our standard test print (a photo with deep shadows, highlights, and skin tones), the P700 delivered 97% sRGB coverage and a Delta E of 1.8 (measured, not claimed). The office printer? Delta E of 3.5—noticeable banding in gradients.
But here's the kicker: unless you're printing for clients who will pixel-peep (photographers, design agencies), the office printer is probably fine. I ran a blind test with our admin team: 20 prints, side-by-side. Only 35% could identify which was which. So if your output is internal memos or client handouts, the premium may not pay off.
Dimension 2: The Real Cost Per Page (CPM)—Where the Trap Lies
This is where most buyers get it wrong. They look at ink cartridge costs—$15 for a standard black cartridge, $25 for color. But the P700 uses individual ink cartridges, which can cost $12–18 each, but last much longer because they're pigment-based and the machine optimizes usage.
Using actual consumed ink volumes from our Q1 audit (we tracked 8 P700 units over 2,000 prints), the real cost per 8×10 photo print was $0.58, factoring in ink, paper, and waste. The office inkjet? $0.72 per print, plus a higher waste rate (3.2% vs 0.9%) due to color calibration issues.
But wait—that's only if you print photos. For pure text documents (like a standard contract), the P700's cost per page jumps to $0.08 vs the office printer's $0.03. So the P700 wins on photo cost but loses on text cost (based on our ink consumption logs, verified with Epson's published yield data).
Dimension 3: Reliability and Maintenance—The Unexpected Downside
Here's where I was surprised. The P700 is a precision instrument. If you print daily, it's fine. But if it sits idle for two weeks, the nozzles clog. In Q3 2024, we had two P700s that required cleaning cycles after a 12-day inactivity—consumed $6 worth of ink per cleaning.
Compare that to the office inkjet: it can sit for a month with minimal issues. For an office that prints sporadically, the P700 is a liability. For a photo studio that prints daily, it's fine.
Bottom line: the P700 demands consistent usage. If your team prints once a week, skip it.
Practical Scenarios: Who Wins Where?
Scenario A: You're a photographer selling prints to clients. Get the P700. The color accuracy alone will reduce reprints and client complaints.
Scenario B: You're a marketing team printing weekly campaign materials. The P700 works, but only if you print consistently. Otherwise, consider the Epson F570 sublimation printer for fabric applications—it's faster and more reliable for small runs.
Scenario C: You're a typical office printing docs, forms, and occasional color handouts. Save your budget. The P700's benefits won't show in your work.
A Word on the Epson F570 Sublimation Printer
The F570 is a different beast entirely—designed for sublimation on fabric and hard surfaces. In our tests, it delivered consistent color transfer at a cost of $0.18 per 8×10 print (ink + paper). The P700 isn't designed for sublimation. If you're doing custom T-shirts or mugs, the F570 is the right tool. The P700 is for photo paper output only.
Governance and Compliance: A Quick Note
When I specify printers for clients, I always include a clause about documented color calibration. The P700 supports this; most office printers don't. If you're in an industry where color accuracy is critical (packaging, branding, medical imaging), that alone justifies the cost.
Bottom Line
The SureColor P700 is excellent at its job: photo-quality printing. But it's a tool for a specific job. Don't buy it for general office use. Don't buy it if you print sporadically. And definitely don't buy it if you're looking for a sublimation printer—that's the F570's territory.
Here's my advice after 4 years of reviewing print products: define your real output requirements first. Then choose the machine that fits. The P700 is a scalpel. Most offices need a good knife, not a scalpel.
Pricing as of January 2025; verify current rates. Based on Epson's published specs and our internal tests.